What is Reciprocity in Marketing? How Do You Apply To Your Business

“Reciprocity is a deep instinct; it’s the basic currency of social life.” – Jonathan Haidt. The principle of reciprocity is giving something in return for something gained. Regardless of the character of individuals, they are more likely to do something…

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16 Ways to Promote Your New Podcast
16 Ways to Promote Your New Podcast

Are you struggling to market your new podcast? Need a little help? In this article, we’ll take you through some tried and tested strategies that you can start using right now. So, if you are ready to get more listeners…

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20 Best Podcast Ideas to Increase Your Growth

Incorporating the right segments into your podcast will help to make it stand out and increase engagement.  But what segments should you include? We have pulled together some really great ideas that you can use to tailor your podcast. Try…

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How to Create a Podcast Script in 5 Steps [w/ Template]

Some podcasters write out every word, while others create an outline. There are even those who write down the title and nothing else. So, which podcast scripting is right? None of these options is either right or wrong. In fact,…

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Step by Step Guide: How to Upload a Podcast to Spotify
Step by Step Guide: How to Upload a Podcast to Spotify

Uploading your podcast to Spotify doesn’t have to be an uphill battle. In fact, if you have previously uploaded your podcasts on Google Podcasts, Apple Podcasts (iTunes), and Google Play Music, you shouldn’t have any difficulty uploading them to Spotify….

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How Do You Structure an eBook
How Do You Structure an eBook

We have seen many bloggers creating eBooks that are extremely successful, while others seems to get it all wrong. Consequently, in doing so they struggle to make money even after spending a lot of time creating their eBooks. What are…

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Proven Formulas on How to Increase Your Inbound Marketing Strategy
Proven Formulas on How to Increase Your Inbound Marketing Strategy

Is your inbound marketing strategy up and running? Are you wondering how to get the most from it? Then you have come to the right place. Here you will learn various ways to increase your inbound marketing performance. So, without…

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How to Sell an Ebook on Your Blog and Why You Should
How to Sell an Ebook on Your Blog and Why You Should

If you’re selling eBooks on your blog or website and not making any money you may be wondering what other bloggers are doing. Do they have a formula they use? Is it luck? Or do they actually have a set…

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5 Reasons Why Is Social Media an Important Part of Inbound Marketing
5 Reasons Why Is Social Media an Important Part of Inbound Marketing

In recent years social media has proven to be an excellent channel for inbound marketing. In fact, inbound marketers who have managed to leverage social media have had a reason to smile. In other words, social media makes it possible…

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What is Brand Awareness? Why Is It Important For You?
What is Brand Awareness? Why Is It Important For You?

Are you doing a good job of spreading brand awareness? Brand awareness is important any business, and it drives consumers’ decisions when differentiating between competing companies. It encourages repeat purchases, loyalty and leads to an increase in market share and sales

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