Are you looking to increase sales? Do you want to connect with your customers? Is being an industry leader important to you? If you said ‘yes’ to any of the above questions then you may want to consider blogging. When…
What is content marketing and why is it important? It pains us to see some businesses, especially startups not understanding the significance of content marketing. And knowing that content marketing has been proven to deliver resounding success in growing audience…
When working with audio and video content you will come across many different file formats, including MP4, AVI, OGG, and WEBM. Knowing which file format to use and when to use it will separate you from the average user. In…
Adding video to your website is essential in today’s market. Video makes it possible for you to leverage huge benefits from SEO that you might otherwise miss out on. However, simply adding a standalone video to your website is not…
What comes to your mind when you think about content marketing? An easy way to get traffic? A new marketing channel? Both? Let’s take a look at what content marketing really means. What is content marketing? Content marketing is a…
Apple estimates there are currently over 1,000 000 podcasters — Google says over 2 million. Whether the number is over 1 million or 2 million, one thing remains certain, all these podcasters have their podcasts hosted somewhere. So, what is…
“Reciprocity is a deep instinct; it’s the basic currency of social life.” – Jonathan Haidt. The principle of reciprocity is giving something in return for something gained. Regardless of the character of individuals, they are more likely to do something…
Are you struggling to market your new podcast? Need a little help? In this article, we’ll take you through some tried and tested strategies that you can start using right now. So, if you are ready to get more listeners…
Incorporating the right segments into your podcast will help to make it stand out and increase engagement. But what segments should you include? We have pulled together some really great ideas that you can use to tailor your podcast. Try…
Approaches to scripting vary among creators. Some script every word meticulously, ensuring precision and coherence. Others prefer the freedom of an outline, allowing natural flow. There are those who start with only a title, embracing improvisation. This diversity in approaches…