Within the digital landscape new concepts are continuously emerging forcing us to learn if we want to stay ahead of the game. Concepts like ‘earned media,’ ‘owned media’ and ‘paid media’ have been more commonly used by enterprises to describe…
Before online marketing existed businesses needed to rely on other methods to get customers. If you wanted to market your local business, you were limited to face-to-face selling, telephone sales, direct mail advertising, trade shows and media advertising. Today, if…
Engagement marketing is utilizing creative, resourceful material to connect users and create positive experiences over time. … Every modern marketer needs to remove loads of noise and communicate with prospects and consumers meaningfully
An inbound marketing strategy can include a number of different channels and types of content to attract prospects and customers to your website. Learn all about the different types of inbound marketing
Which styles and forms to transcribe video / audio to text? … Here’s a transcript example.
For succeed in email marketing, it’s critical that your subscribers open and read emails. When your email recipients don’t open. Here are all the common reasons your subscribers can ignore your emails and avoid this
In this article, I’m going to outline how to implement a content upgrade to get highly targeted leads – YES people who are actually interested in your business, for under $2 per lead. What is a content upgrade? If you’re…